Beards are back in a big way and at no point in history have men spent so much time (and money!) on maintaining their beards as they do today.
In this article we’re going to cover the different selling points for beard oils and beard balms and why guys prefer one over the other.
Five years ago, the average guy would probably grimace at the thought of putting any kind of oil in his beard, maybe even think you were joking to suggest it. And yet, here we are.
Today, many of the bearded gents we’ve spoken to have at least tried oil at some point.
Beard balm is for the gent who is “all-in” with the beard and is always on the lookout for new ways to embellish his whiskers. While beard oil is still more popular than balms, men who invest in balms are serious consumers.
How serious? They’re willing to seek out harder-to-find scents or varieties of beard balm (some men will also ONLY use Catholic beard balm - yep, that’s an actual thing). Beard balm users also have their own group on Reddit, which we strongly recommend that you visit to get even more insights on what your customers prefer and are already buying.
Now, what sets beard balm apart from beard oil? Let’s start with the ingredients.
Beard balm is great in that it typically contains four core ingredients: carrier oil (jojoba, argan or both), an essential oil (sandalwood, for instance), Shea or cocoa butter, and finally, beeswax.
When presenting your clients with the option of beard oil or balm, the points we discussed in this article really are the key touch-points to stick with. The length and thickness of the beard depends greatly.
Our sales team would be happy to coach you and your staff on the best marketing and merchandising methods to use for your specific clientele.
Go here if you'd like to get an idea of what would look good on your shop's retail shelves, check out our collection of beard oil, balms and waxes here.